frockOn 1: Renee, You are the owner of the company LOGO’s Setup Squad is based on, can you tell us about the company and how it got started?
Renee: I started my company while going to a Masters in Psychology at NYU. Though I was originally interested in doing Marriage Counseling, I began taking classes in Career Development and became obsessed with action plans- I mean I could meet with clients, give them goals, and watch them have SUCCESS! So, I started my own business mixing Personal Counseling with concepts of Executive Coaching-and was AMAZED at the results my clients had! As my business outgrew my ability to do everything myself, and the economy was doing awfully, I thought it would be fab to have a staff, who I could allow to work flexibly when needed, that I could train to follow out the coaching plans I created for clients. And then I got approached to do a TV show! BONKERS!!
frockOn 2.We love your style Renee! How would you say your professional career affects the way you dress?
Renee: Well, growing up in SOHO, if you don’t have style you get deported, so I learned at a young age not only the creativity behind it, but also it was survival baby! Truthfully, it was actually a part of my career decision. Style is one of the most important factors of perception, and can influence an outcome of a date-or interview. In my life I can change my look daily, per client, per experience, but still keep a core essence of “who I am” in the process.
frockOn 3. Where are your favorite places to shop in the city?
Renee: Ahh, I wish there was a place where I didn’t like to shop! I love Bergdorfs, I am obsessed with Alice & Olivia, Intermix is amazing, and Forever 21 is the best mix and match place there is!
frockOn 4. Spring is coming (well at least they say it is)- What is a must have item on your wish list this year for the warming weather?
Renee: I am someone who thinks March is a good enough time to start wearing an open toe, but truly I can’t wait to get to wear platform wedges and a flowy dress!
frockOn 5. What are you going to do next with your company?
Renee: Go public?!? J My goal within the next few years is to hire more “Wings”, as I take on more speaking engagements, workshops, and seminars. I also will be including a “Success Coaching” to my company, to help my clients not only achieve the dating life of their dreams, but in their career as well.
Check out the Setup Squad premiere tonight on Logo Network 11:30pm EST!
Article By: Melanie Pagani
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